Brand Development

Spa Development

The phases of spa development.

Brand Development

What do you want your spa/wellness business to stand for in the minds of those who are coming through your door? Brand Development highlights the points that will enable your business to establish a strong presence in the marketplace. Learn to craft a Creative Spa Concept, as well as other tips and techniques to solidify your business.

The Spa Menu: Do’s, Don’ts and Tricks of the Trade

Is your spa menu causing more stress than relief? Get Spa Smart’s Mindy Terry gets to the meat of menus in Spa Canada

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Creating a Spa Concept

There's more to a spa concept than initially meets the eye as Get Spa Smart's Mindy Terry writes in Hotel Online

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The Jefferson Hotel Spa - A Case Study

Creative Spa Concepts' consultants share detailed examples of how the concept was developed for the award-winning Jefferson Hotel Spa

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A Feast for the Senses - Spa Menu Development

Just as a restaurant menu is an evolving work of art, a spa menu should be treated with the same level of attention. Get Spa Smart's Mindy Terry gets to the meat of spa menus in Salon Today

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Spa Menu Development 101 Presentation

A crash course in what it takes to create a successful spa menu from scratch, as presented at Esthetique Spa International, Las Vegas (June 13 & 14, 2010)

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