CSC is a collaboration of spa industry experts and associate partners. The associate partners represent professionals in architecture, interior design, hotel operations, public relations, graphic design, and Web site development
CSC’s unique business approach allows clients to have access to resources that greatly benefit their project, while allowing the autonomy to work with only those associates of their choosing. Whether you have already selected certain development specialists, or are seeking experts in specific areas, the CSC team is happy to offer their services individually or collectively.
With more than 70 years combined experience and track records of leading “Top Ten” spas, CSC spa consultants are experienced in both development and the hands-on operations of a wellness business. As frequent spa consumers, we regularly travel the globe seeking out new experiences. Our spa wanderlust gives us priceless insight to the development of unique, profitable, and operationally-sound businesses.
As longtime industry players, we have all been previous operators and service providers. We have inside knowledge of how to run an effective daily operation, including hiring, training, managing, mentoring and motivating staff. Because of this background, we guide clients from due diligence to development and design and onto ground breaking, grand opening and beyond.
THIS IS WHAT WE DO
CSC specializes in all aspects of new development and ongoing spa operations. We offer clients a one-stop-source for proven and trusted professionals. We understand that our reputation is built on your success.
THIS IS HOW WE DO IT
CSC takes a unique systematic approach to business. We have found that the most successful spas are those built on solid concepts that will lead to a solid brand. These spas are not only unique, inviting and marketable, though operationally efficient as well.
To develop a spa concept, CSC hunts and gathers information. Armed with our client’s vision, values and philosophies; knowledge of the target market and competition; extensive operational “hands on” experience; global industry trends; and a great deal of creativity, savvy and style; CSC analyzes the data to craft a solid brand concept driven by profit potential.
To build a strong spa brand, CSC uses design, sales and marketing collateral; web presence; product and service offerings; employee image and culture; coupled with exceptional service standards; as tools toward communicating the overall concept. Through incorporating elements of sight, touch, taste, smell and sound, CSC is committed to working hand-in-hand with clients to create a strong brand image that offers a complete sensory experience.
To run a successful spa business, CSC’s consultants draw from years of experience leading top spas. From the inside out, we analyze your business to identify areas of weakness. We develop a plan of action to get your business on track to success.
In her role as a consultant for Creative Spa Concepts, Melissa Fielding pulls from her diverse portfolio of experience in hospitality, food & beverage, and spa & salon operations. With nearly a decade in hospitality, Ms. Fielding managed multiple spa and salon launches for Caesars Palace in Las Vegas and Atlantic City, N.J. During her tenure with Caesars Palace, Las Vegas, she successfully administered a 900-room construction turnover.
Ms. Fielding’s wealth of food & beverage and hospitality knowledge includes extensive time with Caesars Palace. Her positions and achievements included serving as the Guest Service/Hotel Manager, where she developed and implemented new programs to enhance the overall guest experience; optimizing profits by controlling food, beverage and labor costs as the Assistant Restaurant Manager; and managing room inventory as a Front Desk Agent.
As the Operations Manager for Qua Baths and Spa at Caesars Palace, Ms. Fielding managed 110 employees and launched an apprentice program for aestheticians and massage therapists to reduce employee turnover. She also developed and executed standard operating procedures, quality service standards and training programs.
Named 2007 Spa Manager of the Year by the Las Vegas Spa Association, Ms. Fielding co-led Qua to Top Ten status by Condé Nast Traveler, Luxury SpaFinder, Robb Report and Spa magazines. She also received the 2006 Chairman’s Award for Guest Service from Caesars Palace. Ms. Fielding has a Level Three Accreditation from the Specialty Tea Institute.
Kristine Huffman, L.I.C.S.W. has over 25 years of professional experience in the field of human services. In addition to her professional background, her diverse experience includes work with the Peace Corps, a three assignment as an integrated sciences teacher in Swaziland, Africa and teaching and working with juvenile delinquents and other at risk students. This experience has endowed her with a solid foundation to handle obstacles with creativity and calm.
Kristine pursued graduate work in Special Education at West Chester University in Pennsylvania and received a Masters in Social Work from State University of New York at Albany. As an avid life-long student she earned certification in hypnosis, biofeedback, experiential therapy, adventure-based counseling and rock climbing instruction. She also completed training in EMDR (Eye Movement Desensitization and Reprocessing), Personality Profiling, Headache Treatment and Coaching.
For 16 years Kristine worked at the exclusive Canyon Ranch Resort in Lenox, MA, as an executive director and psychotherapist. As the Health and Healing Director she brought together and worked with the finest multidisciplinary health and healing team in the world. During her tenure the resort won many awards including “Best Spa in the World” as rated by discriminating Conde Nast readers. Using innovative methods of team development, mentoring, creative and care-full communication, Kristine was able to create a sense of camaraderie and collaboration among a diverse group of healers including Medical Doctors, Acupuncturists, Nurses, Nutritionists, Psychotherapists, Exercise Physiologists, Physical Therapists, Dance and Movement Therapists, Massage Therapists and Aestheticians.
Kristine has conducted workshops for the International Spa Association, International Health Racquet and Sports Club Association and Medical Spa Expo and Conference as well as for individual hospitality properties. Today, Kristine shares her expertise with clients wishing to integrate successful health and wellness programs into their businesses. In addition to working with Creative Spa Concepts as a Senior Consultant – Medical Specialist, Kristine co-founded The Peak Performance Practice. She continues her career in human service offering counseling services, workshops, seminars and business consulting to individuals and organizations seeking to achieve excellence.
An experienced veteran, Ms. Stallings brings more than sixteen years of spa experience and passion with her to Creative Spa Concepts. She attended San Diego State University, where she majored in International Business with an emphasis in Marketing. What began as a part time college job at La Costa Resort and Spa, evolved into a lifelong passion and career in the Spa industry. Ms. Stallings is well-versed in all aspects of Management–from operations to marketing, and has successfully guided and managed the top Resort Spas, Day Spas, and Club Spas in San Diego, California.
Ms. Stallings has a successful track record, and positive visibility within the spa and hospitality industry. Guided with that experience and knowledge she is a frequent contributor to trade publications, industry resources and articles.
Most recently, Ms. Stallings entered into a joint ventureship to develop and create one of San Diego’s most successful Day Spa businesses, Spa Velia. She was involved in every aspect of planning, preparing for, and opening this business. The team was able to complete the entire build-out before the projected due date and under budget. Additionally, under her direction daily operations have run so smoothly, that little ownership management has been required. Enjoying the trappings of a successful spa business, Ms. Stallings is now sharing her knowledge and experience with many CSC’s clients.
For the past two years, she has served on the International Spa Association (ISPA) Education Committee’s Special Task Force which was responsible for creating the Standard Operations Procedures and other tools to benefit ISPA members. Ms. Stallings was recently appointed as the Education Committee Chair for ISPA for 2006.
Recognizing that construction concerns are a major issue for spas and wellness centers, Creative Spa Concepts adds a unique member to their team – Construction Consultant Brian Rogers. “One of the biggest and costliest challenges for spas and wellness centers is structural problems,” said Creative Spa Concepts President Mindy Terry. “With Brian on our team, we will make sure these problems are eliminated and that clients receive a sound, safe and secure facility.”
With eight years in high-end construction management, Mr. Rogers specializes in construction services for retail, restaurants, tenant improvements, offices, day spas, and high-end custom residential projects. His notable portfolio of projects includes the impressive water features for Mandarin Oriental and Aria Day Spas in Las Vegas’ City Center.
Mr. Rogers is an expert on thermal bathing facilities as well as entire construction projects. In the day spa realm, he has notable experience in thermal treatment rooms, including Hammams, Laconiums, and Rhassoul; steam rooms and showers; Experience Showers; Ice Fountains; and Mist Rooms.
Based in Las Vegas, Mr. Rogers holds general contractor licenses in Nevada and California. He has a B.S. in Construction Management from Cal Poly, San Luis Obispo, Calif.
Jimmy Toro brings over 20 years experience in graphic design & marketing experience. Having gone from a freelance designer to a partner in a larger advertising agency he founded in 1995, his experience is vast. Account executives, creative directors, designers, programmers, clients with complex marketing budgets, strategies and challenges. How to maximize marketing budgets, technology and PR opportunities to name a few.
Lately Mr. Toro has chosen the simple approach. Consulting and designing for select clients, helping them to the next level of their growth. His knowledge and experience of successful marketing and design strategies in the corporate sector provide valuable insight to CSC’s hospitality and spa business clients.
Clients include Susan G. Koman Breast Cancer Foundation, Mohawk Industries, Solutia, Habitat for Humanity, Dupont/Corian, Hill-Rom, Novarad, Karastan, Franklin Covey among other less known companies and individuals.
Debra Locker is a consummate communications professional. For 15 years, she has successfully held positions in public relations and journalism that have included pitching and securing key placements in major media outlets, executing large-scale media events, speechwriting, video production, on-air and voice-over work, as well as a host of other communications functions.
Debra’s latest venture came in September 2008 with the launch of Locker Public Relations. Following seven years as the Public Relations Director for the International SPA Association, Debra is uniquely positioned to lead a viable communications company. Locker Public Relations focuses on turning visionary ideas and voices into prominent brands through the strategic use of media relations, video footage, social media, bylined articles and public speaking.
The key qualifications and accomplishments that make Debra stand out in the communications arena include:
- Leading the successful placement of interviews and quotes with clients in such notable media outlets as The Wall Street Journal, The New York Times, USA Today, CNBC, FOX, CNN, the Associated Press, National Public Radio, Conde Nast Traveler, Travel + Leisure Town & Country, InStyle, Allure, Self and Shape
- Drafting speeches that have been presented to groups of more than 3,000 throughout the United States, Asia, Europe, Canada and Mexico
- Writing and/or ghost-writing articles that appeared in Skin Inc., Les Nouvelles Esthetiques, Pulse, LiveSpa, American Spa, The LOHAS Journal and National Hotel Executive
Prior to joining ISPA, Debra spent seven years as a television journalist. She worked as a producer and reporter, and one of Debra’s proudest moments was being nominated for an Emmy for a hurricane special she produced while working in Charlotte, N.C. Debra began her television career at WKYT in Lexington; then worked for WBIR in Knoxville, Tenn.; WLKY in Louisville, Ky.; and WCNC in Charlotte.
Debra is active in the Junior League of Lexington, Ky.; the National Association of Women Business Owners; and the International SPA Association. A native of Berea, Ky., Debra is a graduate of Eastern Kentucky University where she was a member of Alpha Omicron Pi sorority.
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